Strategic work for one of the world’s most distinctive brands.

I worked closely with Apple TV+ on foundational brand and creative strategy across a number of confidential initiatives.

The work included positioning, competitive and cultural landscape research, stakeholder engagement, and the development of strategic frameworks and creative narratives designed to help guide the brand and its expression.

Much of the work remains under NDA, but the engagement involved close collaboration with internal teams on complex, high-visibility brand questions.

Brand Strategy / Positioning / Stakeholder Research / Audience Profiles / Creative Strategy