Turning listening into a world-opening behavior.

Audible was a long-term Trollbäck client, and I worked closely with internal teams across brand strategy, campaign development, and a wide range of content and cultural moments.

A major focus was helping define a global brand strategy around a simple human truth: listening changes the experience of whatever you are doing. A commute, workout, or household chore can become the backdrop for something much bigger, stranger, funnier, or more transporting.

That thinking helped shape There’s More to Imagine When You Listen, Audible’s first global brand campaign. The platform reframed Audible not simply as a library of audiobooks, but as a way to unlock imagination and transform everyday moments through story.

Alongside the global brand work, I developed strategy and creative thinking across numerous campaigns, genres, premieres, partnerships, and seasonal moments, helping Audible find fresh ways to express the breadth of the service while staying connected to one distinctive brand idea.

Brand Strategy / Global Positioning / Campaign Strategy / Creative Platforms / Messaging / Tone of Voice