Helping a vast ecosystem speak with one voice.

Amazon was one of Trollbäck’s most frequent clients, and over several years I worked closely with internal teams across Prime, Prime Video, and the broader Amazon entertainment ecosystem on a wide range of brand and campaign assignments.

The work ranged from foundational strategy and positioning to campaign platforms, messaging, taglines, and creative language. Because Prime touches so many parts of people’s lives, the challenge was often one of simplification: finding a clear, compelling idea that could connect an enormous range of benefits, content, audiences, and use cases without flattening what made each one distinct.

I also contributed to foundational brand work for Amazon MGM Studios, helping articulate its creative point of view and role within Amazon’s growing entertainment portfolio.

Most work under NDA so not pictured here.

Brand Strategy / Positioning / Portfolio Strategy / Campaign Strategy / Messaging / Creative Platforms